Offer
1697 Capital
Does your business need a boost?
1697 Capital
Let's shake things up
Regardless of your business life cycle, size or industry - we all have areas we can improve. Sometimes it takes a pair of fresh eyes to look at things to identify opportunities for growth. 1697 Capital provides fresh perspective from a hybrid company that blends decades of expertise in marketing, sales and technology - to provide you with unique and robust solutions to help boost your company's momentum.
Below are some of the ways we can help boost your business. Read even further to see specific information on each offering and exactly how we work.
1697 Capital
Building momentum in marketing, sales and technology.
Whether your business is big or small, new or old - we are here to provide the boost you need to change your game.
View offerings below to get an idea of specific ways we can help you boost momentum to grow your customer base and generate more revenue.
1697 Capital
Branding
Who are you? What makes you different? Are you memorable? In a world filled with 359 million companies, how do you set yourself apart from the rest?
Branding is one of your organization’s most important assets. 1697 Capital will help you build and sharpen your brand identity and perception; utilizing our expertise and tools to help boost your brand’s energy and create powerful momentum. Below are some of the ways we can help build your brand’s momentum:
- Define your brand’s core identity
- Refresh your brand image
- Create a compelling brand story
- Articulate your unique value proposition
- Differentiate yourself from competitors
- Audit and refresh your visual identity
- Modernize your logo, color palette, and typography
- Ensure consistent and authentic brand communication
- Ensure all branded materials reflect your brand vision
- Revitalize your website and marketing materials
1697 Capital
Marketing
How do you make an impact in the mind of a consumer who has over 6000 thoughts a day? And if you do make an impact, how do you get this person to give you a chance? And if they give you that one chance, how can you possibly get them to fall in love with you for the rest of their life?
Welcome to the wonderful world of marketing. How you generate awareness of your offerings while also persuading your customer to take the next step and make a purchase is the art of marketing. The true mastery comes in creating customer loyalty – relationships and repeat business that lasts a lifetime.
Below are some of the areas we can help boost your marketing momentum:
- Define and understand your target audience
- Tailor your marketing to provide solutions
- Improve your market reach and presence
- Audit and refine your marketing strategies
- Revamp marketing channels and content
- Optimize the customer journey
- Adopt a customer-centric approach
- Enhance customer engagement
- Improve customer conversion rates
- Drive and improve customer loyalty
1697 Capital
Sales
Are you actively growing your sales and expanding your customer base? Sales is the lifeblood of your business – the engine of revenue, the builder of customer relationships, the eyes and ears on the market and a key driver of overall growth and sustainability. Without effective sales, a business, regardless of how innovative its products or services may be, will struggle to survive and thrive.
Sales is where we shine at 1697 Capital and it is the driving force behind our success here. Do you need help driving revenue, building relationships or closing key accounts?
1697 Capital can provide strategic consulting to assist your existing sales force or provide temporary sales consultants to boost momentum and support your project goals. Below are some ways we can help:
- Accelerating closure of priority accounts
- Driving growth in key accounts
- Cultivating strategic partnerships
- 80/20 strategy implementation
- Developing client relationships
- Market expansions
- New product launches
- Industry event support
- Sales and process audits
- Salesforce momentum training
- CRM implementation
1697 Capital
Technology
Do you embrace technology or run from it? Like it or not, technology is intertwined into every aspect of our lives – affecting how we communicate, engage, operate, work, live and play.
By leveraging technology, businesses can greatly enhance their sales and marketing processes; improving customer engagement, driving innovation and achieving a competitive advantage in today’s digital world.
We will provide suggestions on how technology and AI can improve your sales and marketing strategies, improve operations, increase office efficiency, departmental efficiency and provide you with a competitive edge within your specific industry.
1697 Capital
How we work
Whether you need a boost in branding, marketing, sales, or technology - we do one thing here and we do it very well: build momentum.
Working with us is simple. Continue reading this page to see how we work by learning about our three step process. For more information on our offerings, view our offerings page by pressing the button directly below.
